Privacy Policy

Your privacy underpins every aspect of our UK betting review platform. We keep things straightforward: collect, use, and protect your personal data on our website. Below is a list of the process. Make sure to check them before using the site. 

Data We Collect

We gather two main categories of information to run and improve our efficiency on our website. First of all, this is personal information. We collect it when you:

  • Register an account;
  • Submit a contact form enquiry;
  • Post comments or reviews;
  • Subscribe to newsletters/promotions.

In this case, “personal information” is:

  • Full name or username;
  • Email address;
  • Profile preferences;
  • Profile settings;
  • Support history and correspondence logs.

We need these to verify your account, respond to questions, and customise your experience. 

Non-Personal Data

The second point is non-personal (anonymised) data. It is collected automatically each time you visit the site (either for the first time or regularly), like IP address, device, O-system, browser, date, time, etc.

Anonymised data helps us collect information for our analytics, and we do not use it to collect personal information about you. This is more of a technical part that helps us improve performance and understand where there might be shortcomings (e.g., broken links). This information is not personal: no names, no emails, etc.

Cookies

Cookies help the site personalize your experience. We use cookies to:

  • Maintain your signed-in state during a session;
  • Remember your language, odds format, and display settings (PC or Mobile);
  • Analyze page-load times;
  • Block malicious/abusive activity.

You can enable/disable them all, or customize them based on your preferences: session, persistent, and third-party cookies. But in this case, some important features may stop working.

How We Use Your Data

Collecting data is only useful for core functions that keep our site clean and user-friendly:

  • Account Management;
  • Security;
  • Optional Communication;
  • Site Improvements and Analytics.

We do not sell or swap your personal data with marketing lists. Data sharing is confined to what’s strictly necessary: legal compliance, fraud investigations, or essential third‑party services such as hosting, analytics, and payment processing.

Security Measures

Ensuring uninterrupted service and data protection drives our security design. We employ the following measures:

  • Encrypted Channels. All data exchanges use end‑to‑end TLS encryption, preventing interception or modification in transit.
  • Network Safeguards. Firewalls and intrusion‑prevention systems filter traffic at the network edge, while real‑time analytics detect and quarantine threats.
  • Access Policy Enforcement. Access rights are granted on a strict need‑to‑know basis. Admin access requires multi‑factor authentication and is logged for audit.
  • Robust Backup and Recovery. Backups are encrypted, replicated off‑site, and subjected to monthly restore drills to validate rapid data recovery capabilities.

This layered resilience model ensures data protection and operational continuity under all conditions.

Legal Aspects

Every processing activity aligns with a specified UK GDPR legal basis. Data is handled only when there is a valid justification:

  • Account registration and authentication;
  • Contractual necessity;
  • Security monitoring;
  • Fraud prevention;
  • Legitimate interests; 
  • User consent.

Your data remains intact and is used only upon legitimate request. In some cases, you can legally request its deletion.

Your Rights

We respect your data‑protection entitlements under UK GDPR. To invoke any right, send your request to the privacy contact provided on our site. We aim to address every request within 30 days:

  • Right of Access.
  • Right to Rectification. 
  • Right to Erasure.
  • Right to Restrict Processing. 
  • Right to Data Portability.
  • Right to Object.
  • Right to Withdraw Consent.
  • Right to Complain.

Want to be informed about how we use your data? You have the right to do this. Do you want to delete it? Again, you have a legal right to do this.

If you want/need to exercise any of these options, contact us. You can also contact us if you have any questions or complaints about how we store or use your personal data.

Data Retention

As soon as your personal data is no longer necessary for the original processing purposes or you withdraw consent, we remove or restrict access to it. We also respect any retention obligations under EU or national laws. 

Once the legally defined storage period lapses, the data is routinely deleted or blocked. Unless it must be retained to finalise or fulfill a contract. 

Policy Updates

Our privacy policy is subject to change whenever warranted by legal, technical, or business developments. You can find out about any changes on this page. Using our services following any update indicates that you agree to the revised policy.